Leading marketing, communications, creative and events across The People Project Tasmania, with responsibility for brand strategy, digital, campaigns, social media, website, content and statewide events.
Following the organisation’s rebrand from HR+ Tasmania to The People Project Tasmania, I led the rollout and ongoing development of the new brand across digital and physical touchpoints, while transforming the systems, processes and marketing strategy supporting its delivery.
My role combines strategic leadership with hands-on creative direction. I lead and develop the marketing team, work across the organisation to translate business priorities into effective campaigns, and oversee the systems and workflows that support marketing delivery across Tasmania.
I have led the implementation of new CRM, email marketing and project management systems, strengthened campaign planning and reporting, and introduced mentoring and professional development to build capability within the team.
Alongside this, I lead marketing for statewide events, campaigns and community initiatives, including establishing The People Project Tasmania’s first presence at AGFEST and supporting conferences, expos, workshops and community events. This work spans primary health, disability and aged care, healthcare workforce initiatives and community programs across Tasmania.
The work of our marketing team has received repeated industry recognition across Tasmania, with The People Project Tasmania named a finalist in five Business Excellence Award categories across 2025 and 2026. These recognitions span marketing, communications, brand, design and events, reflecting the breadth and impact of the work delivered by the team under my leadership.
A key part of my leadership has been establishing a structured mentorship and professional development program, designed to build confidence, strengthen creative and marketing capabilities, and encourage continuous learning within the team. Through hands-on coaching, knowledge sharing and practical application of best-practice marketing and design principles, I’ve supported team members in developing new skills, taking greater ownership of their work and growing professionally. The program has helped build a more confident, capable and collaborative team, creating lasting value for individuals, their roles and the broader organisation.
Beyond my core responsibilities, I introduced specialist video production capabilities to showcase the breadth, quality and impact of The People Project Tasmania’s work. Drawing on my creative background, I developed engaging video content that extended the life of events, strengthened post-event engagement and created compelling highlight reels to build excitement and drive attendance for future events. This added a valuable new dimension to the organisation’s marketing and creative capabilities.
The transformation contributed to an 18,600%+ increase in website visibility within 3 months of launch, 6,400% increase in engagement and 78K+ average monthly social impressions, achieved without paid social advertising.
Our integrated event and campaign strategy contributed to eight sold-out events across Tasmania, while expanded use of video, digital content and cross-channel campaigns helped extend engagement beyond individual events.
Performance is measured through website analytics, social insights, campaign reporting, event participation and stakeholder feedback, using those insights to continually refine strategy, prioritise activity and demonstrate the impact of the team’s work.
