Joel_Foffani_Logo

HELLO!

I'm a multi-award-winning senior marketing and communications leader with over 20 years of experience building brands, leading teams and delivering high-impact strategies and campaigns across some of Australia's leading organisations.

My career spans marketing leadership, brand strategy, integrated campaigns, communications, digital, audience engagement and major organisational initiatives, supported by a strong foundation in creative direction. This combination allows me to lead both the strategic direction and execution of complex marketing programs, bringing together people, platforms and ideas to achieve clear business objectives.

I'm passionate about building high-performing teams, strengthening brands and developing marketing strategies that create meaningful connections with audiences. From national campaigns and major brand launches to organisational rebrands, digital transformation and community engagement, I focus on marketing that delivers measurable growth, strengthens reputation and creates lasting impact.

Expertise

    Lead

  • Team Leadership
  • People Development
  • Creative Direction
  • Strategic Planning
  • Stakeholder Engagement
  • Project Management
  • Mentorship

    Marketing

  • Marketing Strategy
  • Campaign Development
  • Brand Management
  • Audience Engagement
  • Digital Strategy
  • Social Media
  • Content Strategy
  • Data & Insights

    Communicate

  • Communications Strategy
  • Stakeholder Communications
  • Community Engagement
  • Media Relations
  • Brand Communications
  • Content Development
  • Internal Communications

    Create

  • Brand Development
  • Creative Direction
  • Graphic Design
  • Art Direction
  • Photography
  • Video & Editing
  • Motion & Animation
  • Digital Design

EXPERIENCE

Brands I've worked with along the way:

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