The Mum Collective | Creative Director

Creative Fields:

At The Mum Collective, I fulfilled several pivotal roles, encompassing creative direction, project management, graphic design, pre-production, videography, title design, motion graphics artistry, and video editing.

Summary:
The Mum Collective serves as a platform for authentic parenting publishers, bloggers, and influencers who engage audiences with informative and entertaining family-centric content in the realms of pets, parenting, kids, and gaming.

TMC provides advertisers and brands with access to a broad audience across various screens on premium publishing properties, apps, and social platforms. Our solutions span Custom Editorial Content, Social Marketing, Mummy Blogger Network, Bespoke Video, Influencers, and Events.

In my role as creative director, I took charge of crafting creative solutions tailored to meet clients’ briefs. Notable clients included Hasbro, Nickelodeon, Heinz, Sony Pictures, Disney, Pixar, and more.

Magical Ways To Play With Kinetic Sand

We asked Mum blogger Mel Watts – The Modern Mumma to test out the amazing (and original) #KineticSand with her kids, and they found some pretty magical ways to play with its mess-free (and seriously satisfying) coloured goodness.

Posted by Mumtastic on Monday, 8 October 2018

How to Treat The First Signs Of Head Lice

Need a little how-to refresh when it comes to head lice? We've teamed up with Kylie from Kidgredients to put together a step by step guide on how to treat the first signs of nits and put those worries to ease.

Posted by Mumtastic on Sunday, 11 November 2018

How-To: More Pretend Play Food With Kinetic Sand

More food-inspired #KineticSand craft ideas thanks to The Craft Train to keep your family busy these upcoming holidays! For more head here: https://bit.ly/2DFzWq4

Posted by Mumtastic on Tuesday, 13 November 2018

Carrot Cake Bliss Balls Recipe

Make these gorgeous bliss balls for the lunch box or afternoon snack. They make a delicious healthy dessert option too. Full recipe here >>> http://www.mumtastic.com.au/food/664501-carrot-cake-bliss-balls-recipe/

Posted by Mumtastic on Saturday, 8 July 2017

Making Time For Quality Family Time

With the busy lives we lead, it can be hard to make room for quality time with love we love most, so here are some top tips for making family time fun!

Posted by Mumtastic on Thursday, 11 January 2018

This was the best day of my little ratbags’ life. They couldn't believe their luck when I opened the door and they ran out to so many Paw Patrol toys. They are OBSESSED with this show. Thanks to our friends at Spin Master, these toys have made them the coolest kids on the block too. I did good. M x. Katie 'Monty' Dimond x #sp

Posted by Show and Tell on Wednesday, 27 September 2017

How-To: Kinetic Sand 'Sandcakes'

There's a new kind of sand in town! So, we teamed up with the uber talented The Craft Train to devise some fun pretend play food ideas you can make make with the amazing (and original) #KineticSand!

Posted by Mumtastic on Sunday, 11 November 2018

We had a blast this week giving Sydney a festive makeover to celebrate Disney•Pixar’s latest animated adventure, Coco!Read more about the event here: http://bit.ly/2BTwOpx

Posted by Mumtastic on Thursday, 21 December 2017

PORTFOLIO

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