Creative Fields:
I took on a diverse set of responsibilities, including creative direction, project management, video production, editing, and design.

Summary:
Nike and Foot Locker collaborated with FeedsMEDIA to launch the new Nike LunarCharge Essential in 2017, perfectly timed for the winter season. This innovative campaign enlisted the support of local fashion and sneaker influencers to create a Melbourne vs Sydney style online activation. The strategy involved tapping into the street credibility of two prominent men’s fashion sneakerheads, utilising their substantial social media followings. The campaign extended across carefully selected platforms within the FeedsMEDIA portfolio. The final outcome offered distinct glimpses into the realm of street fashion and style, featuring visuals captured in each influencer’s local hotspots. The influencers toured around their respective cities, showcasing favorite locations for shoots and providing insights into what it’s like to make a statement on social media platforms like Instagram.