Creative Fields:
I undertook a multifaceted role at Swinburne University, seamlessly blending creative direction, project management, camera operation, sound mixing, videography, editing, animation, and design to bring the project to fruition.

Summary:
In the face of intensifying competition in university enrolments, Swinburne University sought to enhance interest and awareness in its courses and programs. The goal was to attract like-minded prospective students to attend Swinburne University’s open day and choose the institution during the crucial change of preference period. Employing a strategic approach, the campaign utilised custom editorial and video placements to effectively communicate with and captivate youth audiences nationwide. The content was strategically positioned on popular websites such as CraveOnline, MusicFeeds, and TheFashionSpot, featuring tailored editorial and video content that showcased Swinburne University’s key courses, programs, and overall lifestyle. This approach ensured a personalised connection with each site’s distinct audience, further amplified through social media and proprietary content distribution units.